Multitasking With TV And Smartphones or Tablets is a Growing Trend (MediaPost)
Multitasking With TV And Smartphones or Tablets - 12/06/2013
The TBS Social Dugout app we produced along with our partner Turner Sports was recognized by PromaxBDA as the Gold winner in the "Best Interactive Website or Web Component" category during the recent PromaxBDA Sports Media Marketing Awards! At Kwarter we think TV should be more than just watching and it is great to recognized for enabling baseball fans to realize this during the playoffs.
As you can see, the TBS Social Dugout was a live predictive game allowing fans to compete against friends and other fans and get rewarded during the baseball playoffs. TBS also integrated the Social Dugout into its live broadcast, prompting questions and showing results live. Watch to learn more about this truly interactive experience.
This was a great project, but we have some more really interesting things up our sleeve - so stay tuned as we continue to lead the Interactive Screen Revolution!
Here at Kwarter Worldwide, we’re fans of other startups. We use products from other startups, and one of those is Weekdone. They were recently kind enough to feature us on their blog, and talk to our own Justin Beere about how we use them in our daily Kwarterings. Weekdone’s a well-designed product made by a great company. Kwarter seal of approval.
BONUS: They have the same colors as the Giants.
"Kwarter on top of the world…" That was the email subject line from our co-founder Sam Hickmann in a note to everyone at Kwarter today. Inside we found this, a picture of a buddy of his wearing our t-shirt at the top of the Mont Blanc. Congrats guys!
Of course the main aim of being a couch-potato is to find ultimate relaxation while watching TV, but recently we’ve seen modern couch-potatoes adding more ingredients to their lazy activity. These include surfing the web to find key information related to what’s on, connecting with friends on social networks, or playing mobile games when the show gets too boring. The most talented potatoes can even do all this at the same time — watch TV, send tweets and play a game.
I recently talked about how TV multitasking and interacting with content are becoming standard behaviors for a new generation of TV viewers. The convergence of TV and internet technology is here, and couch potato behavior is about to be disrupted along with the traditional boundaries of home TV entertainment. 97.1% of U.S. households have at least one TV, and the use of second screen devices while watching TV is growing at the speed of light. Smartphone penetration in the U.S. passed 50% in November 2012. One fifth of the entire U.S. population accesses social networks or blogs using their smartphones. Tablet adoption is even more astonishing, as more than 40 million tablets have been sold in less than 2 years in the U.S.
With numbers like that, can we still consider this newly-active TV viewer a couch potato? Does the ability to communicate, access content and actively interact with friends while watching TV still qualify one for potato-hood? Yes, technically all this activity continues to emanate from the sacred couch, but perhaps it’s time for us to admit that the potato has taken vitamins and now looks more like a couch tomato.
Couch tomatoes are not only watching, they are now connecting with friends, family and other fans who typically don’t even know each other, all to share their TV experience virtually. Second screen enables them to add a high-level of activity and a sense of immediacy and relevance to an otherwise lazy activity. In this age of extreme social networking, viewers no longer accept a passive experience - they want to show the world they are active, they want to have a voice, they want to participate in what they are watching—but they still want to do this from their cozy nest in between a handful of Doritos and a sip of Bud Light.
TV has always been a social form of entertainment. We used to watch programs with our friends and family and we didn’t need technology to chat about our favorite shows. If TV is becoming technologically social, it’s not because we added new technology to TV, but rather because we added new technology to our social lives, which naturally affects the TV experience as well. The rise of second screen activities is a complex phenomenon. Obviously viewers have now decided to make TV a part of their social network routine, but I’m not 100% sure the rise of social TV is only driven by that personal urge to connect. Maybe it’s also an occasion for viewers to feel less guilty about their traditionally lethargic TV watching experience by making their couch potato lifestyle a more vitaminized affair.
We are witnessing the dawn of a new generation of TV viewers. Don’t call them couch potatoes, call them couch tomatoes!